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논문 기본정보

Decision Support System to Determine Intention to Use Mobile Payment Systems on Social Networks: A Methodological Analysis

논문 개요

기관명, 저널명, ISSN, ISBN 으로 구성된 논문 개요 표입니다.
기관명 NDSL
저널명 International journal of intelligent systems
ISSN 0884-8173,1098-111x
ISBN

논문저자 및 소속기관 정보

저자, 소속기관, 출판인, 간행물 번호, 발행연도, 초록, 원문UR, 첨부파일 순으로 구성된 논문저자 및 소속기관 정보표입니다
저자(한글) Guill eacute,n, Alberto,Herrera, Luis J.,Pomares, H eacute,ctor,Rojas, Ignacio,Li eacute,bana #8208,Cabanillas, Francisco
저자(영문)
소속기관
소속기관(영문)
출판인
간행물 번호
발행연도 2016-01-01
초록 The rapid growth of social networks has led many companies to use mobile payment systems as business sales tools. As these platforms have an increasing acceptance among the consumers, the main goal of this research is to analyze the individuals rsquo; use intention of these systems in a social network environment. The data used were collected after performing an experiment using the Zong Payment tool. The paper includes a comparative analysis of several machine learning methods applied to the variable selection problem considering strategic, sociodemographic, and behavioral variables. The methods were applied isolatedly and, in a novel approach, using multiobjective optimization criteria. The results obtained by these algorithms were validated by an expert committee, who ranked them on the basis of their quality. The proposed methodology obtained the best results in terms of optimization as well as the highest scores from the experts.
원문URL http://click.ndsl.kr/servlet/OpenAPIDetailView?keyValue=03553784&target=NART&cn=NART73816581
첨부파일

추가정보

과학기술표준분류, ICT 기술분류,DDC 분류,주제어 (키워드) 순으로 구성된 추가정보표입니다
과학기술표준분류
ICT 기술분류
DDC 분류
주제어 (키워드)